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United KingdomFood and restaurants2022 – ongoing

Whitbread

Beefeater Digital Host telephone reservations

Whitbread deployed a voice assistant for telephone bookings at 173 Beefeater restaurants

In progressVendor case studyVendor ↗

Problem

Beefeater staff had to answer calls while serving restaurant guests. Whitbread wanted to prevent missed calls and reduce these interruptions.

Approach

Whitbread worked with PolyAI on a bespoke Digital Host, with trials beginning before COVID-19. By July 2022, the supplier said it took telephone reservations across all 173 Beefeater locations. It also answered questions about individual restaurants through natural-language conversations.

Results

173Beefeater locations with the Digital Host at announcement, according to PolyAIVendor case study[1]

Takeaway

Deployment coverage was disclosed. Annual booking volumes and time spent handling calls were forecasts rather than measured results.

Categories

Business function
Customer service
Innovation type
Process innovation
Evidence
Vendor case study

Sources

Source summaries

[1]PolyAI5 Jul 2022

PolyAI announced the restaurant rollout and described booking and question-answering functions. Its annual usage figures were expectations, not completed operating results.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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