PolandMedia and entertainment2019 – ongoingWirtualna Polska (WP Holding)
AI-assisted reader comment moderation platform
Wirtualna Polska kept reader comments open by using AI models to screen them for toxic content
Problem
After the 2019 killing of Gdansk mayor Pawel Adamowicz, Polish publisher Wirtualna Polska wanted to curb hate in reader comments. It had relied on a live moderation team and third-party systems.
Approach
WP chose to keep comments open and built a Comments Management Platform on Google Cloud tools. AI models screen incoming comments at speed and ease the load on human moderators. WP said it had not used AI or machine learning models this way or at this scale before.
Results
Takeaway
Google published the results as changes against the previous setup. It did not state the period or the volumes behind the percentages.
Categories
- Industry
- Media and entertainment
- Business function
- Production and quality
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Google's story describes WP's Comments Management Platform, built on Google Cloud after the 2019 death of Pawel Adamowicz. It lists 44% fewer accepted comments, 66% more deleted and 7% fewer reported, with no period given.
Full details are in the original sources.
