PolandMedia and entertainment2025 – ongoing11 bit studios
AI-localised in-game movies and placeholder text in The Alters
11 bit studios said it would have professionals redo AI translations left in The Alters after players spotted them
Problem
Licensed in-game movies were added late in development for The Alters, and the studio had little time to localise them. Generative AI placeholder text also reached the released game.
Approach
The studio used generative AI to localise the movies instead of hiring professional translators. After players noticed, the studio said on 1 July 2025 that this was the wrong call and that it should have told players. It said its translation partners were reworking the videos in a post-launch localisation hotfix, that the placeholder asset was being updated, and that it was adapting internal processes for AI tools.
Results
Takeaway
Using AI for a small, late piece of content still drew public criticism because players were not told. The studio said it was having the text redone and adapting its internal processes.
Categories
- Industry
- Media and entertainment
- Business function
- Production and quality
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
The trade outlet reported the studio's statement that generative AI was used on some work-in-progress assets and that some reached the final game. The studio said about 10,000 words of licensed movie text were AI-localised, and that translation partners were redoing them in a hotfix.
Full details are in the original sources.
