AustraliaRetail and e-commerce2026 – ongoing

Woolworths Group

Agentic Olive shopping assistant staff preview

Woolworths opened its agentic Olive shopping assistant to about 200,000 staff

In progressCompany's own claim

Problem

Woolworths wanted to connect product search with conversational shopping and meal planning. Generated recommendations also needed checks for accuracy and compliance.

Approach

Woolworths launched a staff-only preview using Google's Gemini Enterprise for Customer Experience. A live demonstration showed Olive changing shopping carts and adding ingredients from a meal photograph. Woolworths built background agents to check responses before presenting them.

Results

about 200,000staff given access to the preview, according to Woolworths' technology directorCompany's own claim[1]

Takeaway

The preview established internal availability. Woolworths had not reported customer purchasing results.

Sources

Woolworths gives agentic-powered Olive chatbot to its 200,000 staff
iTnews28 Apr 2026News article

Source summaries

[1]iTnews28 Apr 2026

iTnews reported Woolworths' staff preview and shopping demonstration. Its technology director described background agents that checked calculations and whether requests were completed correctly.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026