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Aedas Homes

Lara, an Agentforce sales agent for home buyers

Aedas Homes' AI agent Lara held more than 10,000 conversations and produced 30 reservations in five months

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Problem

Aedas Homes, a Spanish residential developer, needed to answer buyer questions about its developments at any hour. Sales staff also had to turn early interest into visits and reservations.

Approach

The company built Lara on Salesforce Agentforce. Lara was trained on development information, a style guide and guardrails that keep conversations on topic. She answers questions, books first visits to the sales office around staff availability and handles each lead through to reservation. A second agent, Félix, answers after-sales questions from owners of homes already delivered.

Results

More than 10,000conversations held by Lara in her first five months, per SalesforceVendor case study[1]
700customer visits to the sales office scheduled by Lara in her first five months, per SalesforceVendor case study[1]
30reservations generated in the first five months, per SalesforceVendor case study[1]
More than 200opportunities in the pipeline after five months, per SalesforceVendor case study[1]

Takeaway

Lara's figures stop at reservations. The article gave no count of completed sales.

Categories

Industry
Real estate
Innovation type
Process innovation
Evidence
Vendor case study

Sources

  1. AEDAS Homes: Agentes de IA que asesoran y venden 24/7
    Salesforce23 Jun 2026Vendor publication

Source summaries

[1]Salesforce23 Jun 2026

Salesforce describes two Agentforce agents at Aedas Homes. Lara handles buyer questions, visit booking and leads through to reservation, and Félix handles after-sales questions. The post gives Lara's first-five-month figures: over 10,000 conversations, 700 visits scheduled, 30 reservations and a pipeline above 200 opportunities.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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