Aedas Homes
Lara, an Agentforce sales agent for home buyers
Aedas Homes' AI agent Lara held more than 10,000 conversations and produced 30 reservations in five months
Problem
Aedas Homes, a Spanish residential developer, needed to answer buyer questions about its developments at any hour. Sales staff also had to turn early interest into visits and reservations.
Approach
The company built Lara on Salesforce Agentforce. Lara was trained on development information, a style guide and guardrails that keep conversations on topic. She answers questions, books first visits to the sales office around staff availability and handles each lead through to reservation. A second agent, Félix, answers after-sales questions from owners of homes already delivered.
Results
Takeaway
Lara's figures stop at reservations. The article gave no count of completed sales.
Categories
- Industry
- Real estate
- Business function
- Marketing and salesCustomer service
- Innovation type
- Process innovation
- AI technology
- AI agentsConversational and voice AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Salesforce describes two Agentforce agents at Aedas Homes. Lara handles buyer questions, visit booking and leads through to reservation, and Félix handles after-sales questions. The post gives Lara's first-five-month figures: over 10,000 conversations, 700 visits scheduled, 30 reservations and a pipeline above 200 opportunities.
Full details are in the original sources.