SpainReal estate2025 – ongoing

Metrovacesa

MiA, a generative AI agent that qualifies home-buyer leads

Metrovacesa's AI agent MiA cut average customer service time by 38% and took a third of its chats outside office hours

WorkingCompany's own claim

Problem

Metrovacesa, a Spanish homebuilder, receives contacts from property portals and its website at all hours. Its sales team needed those contacts qualified and answered quickly.

Approach

The company built MiA on Google Cloud with Making Science, in three months. MiA is a generative AI agent that answers in several languages around the clock, qualifies contacts and passes conversation records to the sales team, with the user's prior notice. It is connected to the corporate CRM, and its knowledge base is updated daily.

Results

38%reduction in average customer service time through these channels, as reported by MetrovacesaCompany's own claim[1]

EUR 90.7 millionpotential business volume from contacts gathered in the first weeks, as reported by MetrovacesaCompany's own claim[1]

33%share of conversations held outside business hours, as reported by MetrovacesaCompany's own claim[1]

Takeaway

The potential business figure counts contacts gathered in the first weeks. It is not a sales result.

Sources

Metrovacesa lanza MiA, su agente de IA que ofrece una atención integral personalizada en tiempo real
Alimarket26 Sep 2025News article

Source summaries

[1]Alimarket26 Sep 2025

The trade article reports the launch of MiA, built on Google Cloud with Making Science. It gives company figures: a 38% cut in average service time, EUR 90.7 million of potential business from early contacts, 33% of chats outside office hours and a three-month build.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026