United KingdomRetail and e-commerce2025 – ongoingMotorpoint Group
Lily, an AI agent that guides online customers through car purchases
Motorpoint's chief executive said about 350 cars were sold with its Lily AI agent
Problem
Online car buyers often drop out before completing a purchase, and human sales staff can be slow to reach every enquiry.
Approach
Motorpoint introduced Lily, an online AI sales agent. It moves customers further through the purchase and keeps pursuing sales that human agents might have abandoned. Staff step in when a customer needs to speak to someone, and can answer questions faster.
Results
Takeaway
Motorpoint counted vehicles sold with the agent. Its six-month profit rise of 80% was not credited to AI.
Categories
- Industry
- Retail and e-commerce
- Business function
- Marketing and salesCustomer service
- Innovation type
- Process innovation
- AI technology
- AI agentsConversational and voice AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
City AM reports Motorpoint's half-year results and the chief executive's comments on its Lily AI sales agent. About 350 vehicles were sold with the agent. The article does not attribute the profit rise to it.
Full details are in the original sources.
