United StatesLogistics and transport2017 – ongoingAvnet
Ask Avnet assistant for component selection and order inquiries
Avnet reported an online conversion rate 3 times its website rate through Ask Avnet
Problem
Avnet wanted customers to find component information across its online brands without expanding support headcount.
Approach
Avnet and Infosys developed Ask Avnet with Microsoft Azure AI services. Customer testing began in July 2017, followed by an open beta in the Americas that November. The assistant supplied product recommendations and order information, with handoffs to live agents.
Results
Takeaway
Ask Avnet connected product discovery with customer support. The conversion comparison did not establish whether assistant users were already more likely to purchase.
Categories
- Size
- Large enterprise
- Industry
- Logistics and transport
- Business function
- Marketing and salesCustomer service
- Innovation type
- Process innovation
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
HFS described Ask Avnet's development and launch. Avnet reported an online conversion rate 3 times its website rate through the assistant.
Full details are in the original sources.
