United KingdomMedia and entertainment2023 – ongoing

Reach plc

Guten, a generative AI tool for article tagging and drafting

Reach cut breaking-news publishing time from 9 minutes to 90 seconds with its in-house Guten AI tool

WorkingVendor case studyVendor ↗

Problem

Reach publishes more than 120 brands, including The Mirror and The Express. Journalists spent time on non-core tasks such as tagging articles and producing first drafts, which slowed publishing of breaking news.

Approach

Reach's data team built Guten on foundation models in Amazon Bedrock. It began as a proof of concept with a handful of journalists at The Mirror and OK Magazine, then spread to Reach's other titles within a year. Guten adds article tags and drafts content for journalists to refine, and it connects to the content management systems. Journalists review all generated copy before it is published.

Results

from 9 minutes to 90 secondstime to publish breaking news, as stated in an AWS blog post co-authored by Reach staffVendor case study[1]

over 1.8 billion page views in 2024page views the post attributes to Guten's contribution, a contribution claim and not a measured effectVendor case study[1]

Takeaway

Reach started with two titles and a small group of journalists and widened the tool once it worked. Human review stayed in place for all generated copy.

Sources

Reach plc delivers impactful journalism with AI driven Guten powered by AWS
AWS for M&E Blog31 Jul 2025Vendor publication

Source summaries

[1]AWS for M&E Blog31 Jul 2025

An AWS solutions architect and two Reach data leaders describe Guten, a generative AI product built on Amazon Bedrock models. It tags articles and drafts content, and journalists review all output. The post gives the 9 minutes to 90 seconds publishing time and a 1.8 billion page view figure for 2024, and says Guten began two years earlier.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026