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CanadaRetail and e-commerce2023 – ongoing

Sobeys

Sam conversational recruiting assistant

Sobeys reached a 2-day average time to hire at virtual events, according to Paradox

WorkingVendor case studyVendor ↗

Problem

Sobeys needed to maintain store hiring while reducing recruiters' administrative work. New recruiting software also had to connect with SAP SuccessFactors.

Approach

Sobeys introduced Sam, a conversational AI assistant supplied by Paradox. Sam registered and screened applicants by text, answered questions and scheduled qualified candidates against managers' calendars. It supported virtual hiring events outside normal office hours.

Results

2 daysaverage virtual-event time to hire, per ParadoxVendor case study[1]
80%decrease in interview no-show rate, per ParadoxVendor case study[1]

Takeaway

The reported hiring time applied to virtual events. The no-show improvement accompanied both the assistant and virtual events.

Categories

Business function
Human resources
Innovation type
Process innovation
Evidence
Vendor case study

Sources

  1. 48 hour time to hire with conversational AI
    Paradox2023Vendor publication

Source summaries

[1]Paradox2023

Paradox described Sam's role in applicant screening and interview scheduling at Sobeys. It reported a 2-day average hiring time for virtual events and an 80% decrease in interview no-shows.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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