United StatesLogistics and transport2026 – ongoingUber
Agentforce agent for Uber for Business lead outreach and onboarding
Uber's Agentforce agent reached nearly every Uber for Business lead and lifted email conversion by 60%
Problem
Uber for Business received more leads than its sales team could contact one by one. Many leads got little outreach or follow-up.
Approach
Uber built an Agentforce agent that sends each Uber for Business lead tailored outreach and guides it through sign-up. The agent supports about 12,000 leads a month. Uber built a second Agentforce agent for advertising sales that reads 20-page RFPs and creates opportunities and media plans.
Results
Takeaway
Uber used the agent for outreach to leads that sales staff could not reach one by one. The page gives no baseline for the conversion gain.
Categories
- Size
- Large enterprise
- Industry
- Logistics and transport
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- AI agentsGenerative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Salesforce describes two Uber Agentforce agents, one for Uber for Business lead outreach and one for reading advertising RFPs. It reports outreach to nearly every lead and a 60% higher email conversion rate.
Full details are in the original sources.
