South KoreaTechnology and telecom2024 – ongoingKT
Company-wide Copilot use and staff-built workflows
KT said Copilot-assisted sales work contributed to 7 contract wins
Problem
KT staff needed to find public-sector business opportunities and prepare proposal strategies. The company also wanted employees to spend less time on repetitive internal work.
Approach
Following its September 2024 Microsoft partnership, KT made Copilot available across the company. A regional team built a prompt that analyzed public procurement information and produced proposal strategies based on KT's capabilities. Staff shared useful prompts internally.
Results
Takeaway
Employees applied a general-purpose assistant to a specific sales workflow. The contract wins were reported by KT, without a comparison showing how many would have occurred without Copilot.
Categories
- Size
- Large enterprise
- Industry
- Technology and telecom
- Business function
- Internal work and knowledge managementMarketing and sales
- Innovation type
- Process innovationOrganization and work practices
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
KT presented employee uses of Copilot at a press briefing. Its regional sales-support team reported 7 contract wins from about 60 opportunities identified over 3 months.
Full details are in the original sources.