事例4431件 · 77か国・地域

分岐点 同じ目標、異なる選択

各図は一つの経営目標を起点に、組織によるAI活用の異なる方法と、各方法の事例の結果を示します。

目標顧客サービス

Customer contact centre

Answer customers faster and at a lower cost

[A]12件の事例

AI supports the agents

Answer suggestions, call summaries and knowledge search while the agent talks to the customer

[B]12件の事例

A bot answers customers first

Chatbots and voice bots take routine requests; agents handle the rest

[C]5件の事例

Agent jobs are cut because of AI

Fewer agents, with AI expected to take over their work

事例から確認できること

Every organization here that used AI to support its agents kept the tools in use. Bots that answered customers first had mixed results. Of the five that cut agent jobs because of AI, Klarna, Commonwealth Bank and KB Kookmin each reversed part of the cut; Salesforce and MONETA say their AI kept the work going.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標顧客サービス

Government chatbots

Answer residents' and businesses' questions without a wait for staff

[A]5件の事例

The bot picks answers written by staff

Experts write the answers; the bot matches each question to one

[B]10件の事例

A generative bot writes the answers

The bot composes each reply from government web pages or a knowledge base

事例から確認できること

Both ways mostly kept running. The one that was shut down, New York City's MyCity, generated answers to legal questions from businesses, and some of its answers broke city law.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標顧客サービス

Restaurant ordering by voice

Take orders while staff prepare the food

[A]2件の事例

Voice AI on the phone

AI answers calls and takes pickup orders

[B]5件の事例

Voice AI at the drive-thru

AI takes spoken orders from customers in their cars

事例から確認できること

Drive-thru voice ordering had mixed results: McDonald's ended its test with IBM and later tried another system, and Taco Bell began rethinking where AI should take orders alone. The phone-ordering cases here are few and still running.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標マーケティング・営業

Pricing

Set prices that protect margins and sell the stock

[A]4件の事例

AI picks the markdowns

Discounts on clearance or soon-to-expire stock, so it sells before it is thrown away

[B]12件の事例

AI sets or tests regular prices

Item prices, rents or buying prices worked out from demand and market data

事例から確認できること

All four retailers that used AI to pick markdowns kept it. AI for regular prices had mixed results: Amazon, Instacart and Greystar ended theirs after a regulator, a study or a lawsuit questioned what customers or tenants were charged, and Zillow closed its home-buying business after paying model-set prices it could not recover.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標マーケティング・営業

Ads and published artwork

Make ads and artwork with less production effort

[A]11件の事例

AI writes the promotional text

Ad copy, taglines, emails and trailer text drafted by AI

[B]4件の事例

AI helps plan; people make the final work

Ideas, previews and package drafts before designers and filmmakers produce the final version

[C]12件の事例

Generated images in the final work

AI pictures appear in the ad, poster, quiz or game that the audience sees

事例から確認できること

Most organizations that put AI-generated images in front of their audience withdrew or replaced them after complaints. AI-written copy mostly stayed, though two promotions were pulled. Those that used AI only for planning, with people making the final work, all kept going.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標マーケティング・営業

AI voices and translation

Reach audiences in more languages and voices

[A]8件の事例

AI translates written text

Manga, subtitles, product pages, listings and discussions in more languages

[B]4件の事例

Synthetic voices speak to the audience

Dubbed anime, train announcements, radio presenters and lecture dubbing

事例から確認できること

Three of the four that put synthetic voices in front of listeners pulled back after complaints: Prime Video removed some anime dubs, ScotRail replaced its disputed AI announcer, and OFF Radio Kraków ended its AI presenters within a week. AI translation of written text mostly stayed in use; 11 bit studios had professionals redo AI translations left in its game.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標生産・品質

Store checkout

Shorter queues and less staff time at the till

[A]7件の事例

Keep the checkout and add AI

AI recognizes items, checks self-checkout scans or runs smart carts

[B]5件の事例

Remove the checkout

Cameras and sensors record what shoppers take, and they pay on the way out

成果確認1
進行中1
縮小1
失敗・中止2
事例から確認できること

Aldi, Sainsbury's and Amazon removed checkout-free technology from grocery stores, while Konzum Plus and Żabka still run such stores. Retailers that added AI to existing checkouts or carts kept it in use or expanded it.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標生産・品質

Facial recognition against store crime

Recognize known offenders when they enter a store

[A]2件の事例

A limited trial with privacy assessments

A limited trial, assessed for privacy, before wider use

[B]4件の事例

Installed across stores before any privacy review

Cameras compared every visitor's face with the store's own list

事例から確認できること

Privacy regulators ruled against the four retailers that installed facial recognition across stores before any privacy review, although a tribunal later overturned the Bunnings finding. New Zealand's Privacy Commissioner reviewed the Foodstuffs North Island trial and found its safeguards acceptable.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標生産・品質

Police work

Help police investigate and respond to crime with limited staff

[A]6件の事例

AI examines material police already have

Gunshot sounds, deepfake videos, phishing apps and online recruitment posts

[B]5件の事例

AI helps with reports and information

Drafting reports, reading documents, gathering and summarizing information

[C]6件の事例

AI predicts crime or flags people

Models pick patrol hotspots, high-risk people, suspect passengers or false reports

事例から確認できること

Every police force here that used AI to predict crime or flag people stopped, most after audits or reviews questioned whether it worked. Tools for material already in hand and for paperwork mostly stayed in use, though West Midlands Police's Copilot error shows their output still needs checking.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標生産・品質

Police face recognition

Identify people in investigations and street checks

[A]3件の事例

Check IDs against official records

Officers in the field compare a photo with ID-card or criminal records on a mobile device

[B]4件の事例

Scan faces on street cameras

Cameras in public places compare passers-by with police watchlists

[C]4件の事例

Search a database of internet photos

Officers upload a face to Clearview, which matches it against photos collected from the web

事例から確認できること

All four police forces that tried Clearview stopped, and privacy regulators found three of them in breach. Street-camera scanning had mixed results: courts stopped it in South Wales and Buenos Aires, while London kept its cameras. Matching faces against the state's own records continued in two of three cases.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標生産・品質

Social services casework

Help caseworkers judge needs and handle more cases

事例から確認できること

None of the risk-scoring tools here is still in use. Note-taking and search tools mostly stayed; in Victoria, the privacy regulator ordered child-protection staff off generative AI after a caseworker used ChatGPT to draft a court report.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標生産・品質

Clinical care

Give patients timely care with less routine work for clinicians

事例から確認できること

The three hospital projects built on a general advisor (MD Anderson, Rhön-Klinikum and Birmingham's Babylon service) all ended; two newer ones that check doctors' notes or suggest diagnoses in telemedicine report working. Narrow tools mostly stayed; Epsom and St Helier's ended when its pilot funding ran out. Note drafting with tools the hospital provided stayed in use; the one failure was a doctor using a public chatbot.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標生産・品質

Teaching and exams

Support teaching and assessment with less staff time

[A]2件の事例

AI helps mark answers

Grading against a rubric, with teachers checking

[B]12件の事例

AI helps learning and lesson planning

Tutors that explain and set practice, teaching suggestions, AI textbooks

[C]5件の事例

AI watches for cheating

AI-writing detectors and automated exam proctoring

事例から確認できること

Four of the five that used AI to watch for cheating dropped or restricted it, after doubts about accuracy, privacy or fairness. Marking with teachers checking, and tutoring, mostly stayed in use; Korea's AI textbooks lost their status as textbooks after one semester.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標物流・サプライチェーン

Driverless vehicles

Move people and goods with fewer drivers

[A]12件の事例

Driverless vehicles inside one site

Campuses, airports, ports, mines, warehouses and plants

[B]5件の事例

Driverless delivery between places

Sidewalk robots, drones and driverless trucks carry goods to customers or stores

失敗・中止1
[C]5件の事例

Driverless buses on public routes

Autonomous buses and shuttles tested for local passenger service

事例から確認できること

Every driverless bus service here on public routes ended or was suspended, often when funding, the supplier or passengers fell away. Inside closed sites such as ports, mines and airports, driverless vehicles mostly kept running. Of the five delivery services between places, three were stopped or cut back; driverless trucks on fixed routes kept running.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標物流・サプライチェーン

Delivery and driver work

Organize delivery work efficiently

[A]7件の事例

Algorithms plan routes and loads

Stop order, grouped orders and truck loading plans

[B]4件の事例

Algorithms manage the workers

Shifts, delivery deadlines and account blocks for riders and drivers

事例から確認できること

Algorithms that decided riders' and drivers' shifts, deadlines or account access led to fines in Italy and the Netherlands, and Meituan loosened its delivery times after a press investigation. Algorithms that planned routes and loads stayed in use.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標物流・サプライチェーン

Demand forecasting

Decide what to buy, make or invest in from forecasts

[A]8件の事例

Forecasts feed routine ordering

Daily store orders, replenishment and production plans

[B]4件の事例

Forecasts size promotions

Expected campaign sales set stock and ingredient orders

[C]3件の事例

Forecasts guide property investments

Home purchase prices, new store sites and hotel deals

成果確認1
失敗・中止1
事例から確認できること

Forecasts that fed routine ordering and production stayed in use everywhere here. The two failures came where a forecast backed a large commitment: Zillow bought homes at model-set prices and closed the business, and Sushiro ran short of promoted items and received an advertising order.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標財務・リスク・法務

Fraud checks by public agencies

Find fraud with fewer manual checks

[A]5件の事例

Score tax returns and employer contributions

A model ranks filings and companies for audit

[B]7件の事例

Score individual welfare claimants

A model ranks people who receive benefits for investigation

事例から確認できること

Models that scored individual welfare claimants were stopped or challenged over bias in the Netherlands, France, Sweden and Denmark; the UK's DWP says its model for benefit advance requests works with human review of flagged cases. Models that scored tax returns and employer contributions in Belgium, France and Spain stayed in use, while an audit questioned the governance of Australia's expense-claim models.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標人事

Hiring

Fill jobs faster with suitable people

[A]10件の事例

AI handles hiring admin

Answering candidates, scheduling interviews, drafting job ads

[B]12件の事例

AI scores or filters applicants

Résumé ranking, scores from games and video interviews, automatic rejection

事例から確認できること

Both ways mostly stayed in use, by the employers' own accounts. The three scoring tools that ended judged people on something other than the job: Amazon's learned to mark down women, iTutorGroup's rejected older applicants, and Rikunabi sold predictions of whether students would turn down job offers.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標IT・研究開発

Training data for AI

Get the data to build and improve AI models

[A]3件の事例

Use the company's own records and assets

Past production records, archives and content the company made itself

[B]4件の事例

Generate training examples

Artificial defect images and simulated data made for training

[C]6件の事例

Train on customers' photos, recordings or chats

Content customers created while using a service is reused to train models

成果確認1
進行中1
縮小1
事例から確認できること

Four of the six companies that trained models on customers' photos, recordings or chats faced regulators and had to pay, delete data or models, or shut the service. Generated training data and the companies' own records drew no such action; Lionsgate's studio-only video model ran into problems, with copyright questions unresolved.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標社内業務・ナレッジ管理

Generative AI for staff

Let staff use generative AI in everyday work

[A]10件の事例

The organization provides its own secured assistant

An internal assistant that keeps company data inside

[B]5件の事例

Staff use public chatbots

Public services such as ChatGPT used for work

事例から確認できること

All five organizations whose staff used public chatbots for work stopped or restricted that use. Organizations that gave staff their own secured assistant mostly kept it; Societe Generale retired SoGPT after employees found it lagged commercial assistants.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標社内業務・ナレッジ管理

News and publishing

Publish more with the same newsroom

[A]3件の事例

Reporters gather the facts and AI helps

AI drafts from reporters' notes, suggests headlines and tags; people check before publication

[B]9件の事例

AI produces whole pieces

Explainers, sports recaps, reviews and commentary with no reporter behind them

事例から確認できること

Seven of the nine publishers whose AI produced whole pieces withdrew, corrected or paused the work; Il Foglio ran its openly labelled AI edition for the planned month, and Network18 still publishes AI match reports under human supervision. Newsrooms where reporters gathered the facts and AI helped with drafts and tags kept the tools in use.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

目標社内業務・ナレッジ管理

Reports for clients and readers

Produce research and reports faster

[A]7件の事例

AI prepares research for staff

Search, summaries and quotes pulled from documents for staff to use

[B]8件の事例

AI drafts the finished report or article

Text that goes to clients or readers is written with AI

事例から確認できること

Seven of the eight that used AI to write text going to clients or readers had to withdraw or correct it, refund fees or answer a union arbitration; PwC reports its AI-drafted client findings worked. Firms that used AI to search and summarize research for their own staff kept it.

線の色大半が成功結果が分かれる、または進行中大半が失敗または縮小

事例は編集部が本事例集から選定しました。件数は選定した事例のみを集計したもので、全数調査ではありません。

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