4431 casos · 77 países

Encruzilhadas mesmo objetivo, escolhas diferentes

Cada gráfico parte de um objetivo empresarial, acompanha as diferentes formas de uso da IA pelas organizações e apresenta os resultados dos casos em cada caminho.

ObjetivoAtendimento ao cliente

Customer contact centre

Answer customers faster and at a lower cost

[A]12 casos

AI supports the agents

Answer suggestions, call summaries and knowledge search while the agent talks to the customer

[B]12 casos

A bot answers customers first

Chatbots and voice bots take routine requests; agents handle the rest

[C]5 casos

Agent jobs are cut because of AI

Fewer agents, with AI expected to take over their work

O que os casos mostram

Every organization here that used AI to support its agents kept the tools in use. Bots that answered customers first had mixed results. Of the five that cut agent jobs because of AI, Klarna, Commonwealth Bank and KB Kookmin each reversed part of the cut; Salesforce and MONETA say their AI kept the work going.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoAtendimento ao cliente

Government chatbots

Answer residents' and businesses' questions without a wait for staff

[A]5 casos

The bot picks answers written by staff

Experts write the answers; the bot matches each question to one

[B]10 casos

A generative bot writes the answers

The bot composes each reply from government web pages or a knowledge base

O que os casos mostram

Both ways mostly kept running. The one that was shut down, New York City's MyCity, generated answers to legal questions from businesses, and some of its answers broke city law.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoAtendimento ao cliente

Restaurant ordering by voice

Take orders while staff prepare the food

[A]2 casos

Voice AI on the phone

AI answers calls and takes pickup orders

Com resultados1
Em andamento1
[B]5 casos

Voice AI at the drive-thru

AI takes spoken orders from customers in their cars

Em andamento1
Reduzido1
Fracassado ou interrompido1
O que os casos mostram

Drive-thru voice ordering had mixed results: McDonald's ended its test with IBM and later tried another system, and Taco Bell began rethinking where AI should take orders alone. The phone-ordering cases here are few and still running.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoMarketing e vendas

Pricing

Set prices that protect margins and sell the stock

[A]4 casos

AI picks the markdowns

Discounts on clearance or soon-to-expire stock, so it sells before it is thrown away

[B]12 casos

AI sets or tests regular prices

Item prices, rents or buying prices worked out from demand and market data

O que os casos mostram

All four retailers that used AI to pick markdowns kept it. AI for regular prices had mixed results: Amazon, Instacart and Greystar ended theirs after a regulator, a study or a lawsuit questioned what customers or tenants were charged, and Zillow closed its home-buying business after paying model-set prices it could not recover.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoMarketing e vendas

Ads and published artwork

Make ads and artwork with less production effort

[A]11 casos

AI writes the promotional text

Ad copy, taglines, emails and trailer text drafted by AI

[B]4 casos

AI helps plan; people make the final work

Ideas, previews and package drafts before designers and filmmakers produce the final version

[C]12 casos

Generated images in the final work

AI pictures appear in the ad, poster, quiz or game that the audience sees

O que os casos mostram

Most organizations that put AI-generated images in front of their audience withdrew or replaced them after complaints. AI-written copy mostly stayed, though two promotions were pulled. Those that used AI only for planning, with people making the final work, all kept going.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoMarketing e vendas

AI voices and translation

Reach audiences in more languages and voices

[A]8 casos

AI translates written text

Manga, subtitles, product pages, listings and discussions in more languages

[B]4 casos

Synthetic voices speak to the audience

Dubbed anime, train announcements, radio presenters and lecture dubbing

Fracassado ou interrompido1
O que os casos mostram

Three of the four that put synthetic voices in front of listeners pulled back after complaints: Prime Video removed some anime dubs, ScotRail replaced its disputed AI announcer, and OFF Radio Kraków ended its AI presenters within a week. AI translation of written text mostly stayed in use; 11 bit studios had professionals redo AI translations left in its game.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoProdução e qualidade

Store checkout

Shorter queues and less staff time at the till

[A]7 casos

Keep the checkout and add AI

AI recognizes items, checks self-checkout scans or runs smart carts

[B]5 casos

Remove the checkout

Cameras and sensors record what shoppers take, and they pay on the way out

Com resultados1
Em andamento1
Reduzido1
Fracassado ou interrompido2
O que os casos mostram

Aldi, Sainsbury's and Amazon removed checkout-free technology from grocery stores, while Konzum Plus and Żabka still run such stores. Retailers that added AI to existing checkouts or carts kept it in use or expanded it.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoProdução e qualidade

Facial recognition against store crime

Recognize known offenders when they enter a store

[A]2 casos

A limited trial with privacy assessments

A limited trial, assessed for privacy, before wider use

[B]4 casos

Installed across stores before any privacy review

Cameras compared every visitor's face with the store's own list

Fracassado ou interrompido4
O que os casos mostram

Privacy regulators ruled against the four retailers that installed facial recognition across stores before any privacy review, although a tribunal later overturned the Bunnings finding. New Zealand's Privacy Commissioner reviewed the Foodstuffs North Island trial and found its safeguards acceptable.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoProdução e qualidade

Police work

Help police investigate and respond to crime with limited staff

[A]6 casos

AI examines material police already have

Gunshot sounds, deepfake videos, phishing apps and online recruitment posts

[B]5 casos

AI helps with reports and information

Drafting reports, reading documents, gathering and summarizing information

[C]6 casos

AI predicts crime or flags people

Models pick patrol hotspots, high-risk people, suspect passengers or false reports

O que os casos mostram

Every police force here that used AI to predict crime or flag people stopped, most after audits or reviews questioned whether it worked. Tools for material already in hand and for paperwork mostly stayed in use, though West Midlands Police's Copilot error shows their output still needs checking.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoProdução e qualidade

Police face recognition

Identify people in investigations and street checks

[A]3 casos

Check IDs against official records

Officers in the field compare a photo with ID-card or criminal records on a mobile device

[B]4 casos

Scan faces on street cameras

Cameras in public places compare passers-by with police watchlists

[C]4 casos

Search a database of internet photos

Officers upload a face to Clearview, which matches it against photos collected from the web

O que os casos mostram

All four police forces that tried Clearview stopped, and privacy regulators found three of them in breach. Street-camera scanning had mixed results: courts stopped it in South Wales and Buenos Aires, while London kept its cameras. Matching faces against the state's own records continued in two of three cases.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoProdução e qualidade

Social services casework

Help caseworkers judge needs and handle more cases

O que os casos mostram

None of the risk-scoring tools here is still in use. Note-taking and search tools mostly stayed; in Victoria, the privacy regulator ordered child-protection staff off generative AI after a caseworker used ChatGPT to draft a court report.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoProdução e qualidade

Clinical care

Give patients timely care with less routine work for clinicians

[A]10 casos

AI drafts clinical notes

Notes and summaries drafted from conversations or patient data

[B]12 casos

AI for one narrow clinical task

Reading one kind of scan or watching for one condition, with clinicians deciding

[C]5 casos

A general AI advisor

One broad system that suggests diagnoses or treatment across a whole field of care

O que os casos mostram

The three hospital projects built on a general advisor (MD Anderson, Rhön-Klinikum and Birmingham's Babylon service) all ended; two newer ones that check doctors' notes or suggest diagnoses in telemedicine report working. Narrow tools mostly stayed; Epsom and St Helier's ended when its pilot funding ran out. Note drafting with tools the hospital provided stayed in use; the one failure was a doctor using a public chatbot.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoProdução e qualidade

Teaching and exams

Support teaching and assessment with less staff time

[A]2 casos

AI helps mark answers

Grading against a rubric, with teachers checking

[B]12 casos

AI helps learning and lesson planning

Tutors that explain and set practice, teaching suggestions, AI textbooks

[C]5 casos

AI watches for cheating

AI-writing detectors and automated exam proctoring

O que os casos mostram

Four of the five that used AI to watch for cheating dropped or restricted it, after doubts about accuracy, privacy or fairness. Marking with teachers checking, and tutoring, mostly stayed in use; Korea's AI textbooks lost their status as textbooks after one semester.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoLogística e cadeia de suprimentos

Driverless vehicles

Move people and goods with fewer drivers

[A]12 casos

Driverless vehicles inside one site

Campuses, airports, ports, mines, warehouses and plants

[B]5 casos

Driverless delivery between places

Sidewalk robots, drones and driverless trucks carry goods to customers or stores

Reduzido2
Fracassado ou interrompido1
[C]5 casos

Driverless buses on public routes

Autonomous buses and shuttles tested for local passenger service

O que os casos mostram

Every driverless bus service here on public routes ended or was suspended, often when funding, the supplier or passengers fell away. Inside closed sites such as ports, mines and airports, driverless vehicles mostly kept running. Of the five delivery services between places, three were stopped or cut back; driverless trucks on fixed routes kept running.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoLogística e cadeia de suprimentos

Delivery and driver work

Organize delivery work efficiently

[A]7 casos

Algorithms plan routes and loads

Stop order, grouped orders and truck loading plans

[B]4 casos

Algorithms manage the workers

Shifts, delivery deadlines and account blocks for riders and drivers

Reduzido1
Fracassado ou interrompido3
O que os casos mostram

Algorithms that decided riders' and drivers' shifts, deadlines or account access led to fines in Italy and the Netherlands, and Meituan loosened its delivery times after a press investigation. Algorithms that planned routes and loads stayed in use.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoLogística e cadeia de suprimentos

Demand forecasting

Decide what to buy, make or invest in from forecasts

[A]8 casos

Forecasts feed routine ordering

Daily store orders, replenishment and production plans

[B]4 casos

Forecasts size promotions

Expected campaign sales set stock and ingredient orders

Fracassado ou interrompido1
[C]3 casos

Forecasts guide property investments

Home purchase prices, new store sites and hotel deals

Com resultados1
Fracassado ou interrompido1
O que os casos mostram

Forecasts that fed routine ordering and production stayed in use everywhere here. The two failures came where a forecast backed a large commitment: Zillow bought homes at model-set prices and closed the business, and Sushiro ran short of promoted items and received an advertising order.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoFinanças, riscos e jurídico

Fraud checks by public agencies

Find fraud with fewer manual checks

O que os casos mostram

Models that scored individual welfare claimants were stopped or challenged over bias in the Netherlands, France, Sweden and Denmark; the UK's DWP says its model for benefit advance requests works with human review of flagged cases. Models that scored tax returns and employer contributions in Belgium, France and Spain stayed in use, while an audit questioned the governance of Australia's expense-claim models.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoRecursos humanos

Hiring

Fill jobs faster with suitable people

[A]10 casos

AI handles hiring admin

Answering candidates, scheduling interviews, drafting job ads

[B]12 casos

AI scores or filters applicants

Résumé ranking, scores from games and video interviews, automatic rejection

O que os casos mostram

Both ways mostly stayed in use, by the employers' own accounts. The three scoring tools that ended judged people on something other than the job: Amazon's learned to mark down women, iTutorGroup's rejected older applicants, and Rikunabi sold predictions of whether students would turn down job offers.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoTI e P&D

Training data for AI

Get the data to build and improve AI models

[A]3 casos

Use the company's own records and assets

Past production records, archives and content the company made itself

[B]4 casos

Generate training examples

Artificial defect images and simulated data made for training

[C]6 casos

Train on customers' photos, recordings or chats

Content customers created while using a service is reused to train models

Com resultados1
Em andamento1
Reduzido1
Fracassado ou interrompido3
O que os casos mostram

Four of the six companies that trained models on customers' photos, recordings or chats faced regulators and had to pay, delete data or models, or shut the service. Generated training data and the companies' own records drew no such action; Lionsgate's studio-only video model ran into problems, with copyright questions unresolved.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoTrabalho interno e gestão do conhecimento

Generative AI for staff

Let staff use generative AI in everyday work

[A]10 casos

The organization provides its own secured assistant

An internal assistant that keeps company data inside

[B]5 casos

Staff use public chatbots

Public services such as ChatGPT used for work

O que os casos mostram

All five organizations whose staff used public chatbots for work stopped or restricted that use. Organizations that gave staff their own secured assistant mostly kept it; Societe Generale retired SoGPT after employees found it lagged commercial assistants.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoTrabalho interno e gestão do conhecimento

News and publishing

Publish more with the same newsroom

[A]3 casos

Reporters gather the facts and AI helps

AI drafts from reporters' notes, suggests headlines and tags; people check before publication

[B]9 casos

AI produces whole pieces

Explainers, sports recaps, reviews and commentary with no reporter behind them

O que os casos mostram

Seven of the nine publishers whose AI produced whole pieces withdrew, corrected or paused the work; Il Foglio ran its openly labelled AI edition for the planned month, and Network18 still publishes AI match reports under human supervision. Newsrooms where reporters gathered the facts and AI helped with drafts and tags kept the tools in use.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

ObjetivoTrabalho interno e gestão do conhecimento

Reports for clients and readers

Produce research and reports faster

[A]7 casos

AI prepares research for staff

Search, summaries and quotes pulled from documents for staff to use

[B]8 casos

AI drafts the finished report or article

Text that goes to clients or readers is written with AI

O que os casos mostram

Seven of the eight that used AI to write text going to clients or readers had to withdraw or correct it, refund fees or answer a union arbitration; PwC reports its AI-drafted client findings worked. Firms that used AI to search and summarize research for their own staff kept it.

Cor da linhaA maioria teve sucessoResultados mistos ou em andamentoA maioria fracassou ou foi reduzida

Os casos foram selecionados pela equipe editorial nesta biblioteca. As contagens se referem apenas a esses casos e não constituem um levantamento exaustivo.

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