4431 cases · 77 countries

Crossroads same goal, different choices

Each chart starts from one business goal, follows the different ways organizations used AI for it and shows how the cases on each path turned out.

GoalCustomer service

Customer contact centre

Answer customers faster and at a lower cost

[A]12 cases

AI supports the agents

Answer suggestions, call summaries and knowledge search while the agent talks to the customer

[B]12 cases

A bot answers customers first

Chatbots and voice bots take routine requests; agents handle the rest

[C]5 cases

Agent jobs are cut because of AI

Fewer agents, with AI expected to take over their work

What the cases show

Every organization here that used AI to support its agents kept the tools in use. Bots that answered customers first had mixed results. Of the five that cut agent jobs because of AI, Klarna, Commonwealth Bank and KB Kookmin each reversed part of the cut; Salesforce and MONETA say their AI kept the work going.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalCustomer service

Government chatbots

Answer residents' and businesses' questions without a wait for staff

[A]5 cases

The bot picks answers written by staff

Experts write the answers; the bot matches each question to one

[B]10 cases

A generative bot writes the answers

The bot composes each reply from government web pages or a knowledge base

What the cases show

Both ways mostly kept running. The one that was shut down, New York City's MyCity, generated answers to legal questions from businesses, and some of its answers broke city law.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalCustomer service

Restaurant ordering by voice

Take orders while staff prepare the food

[A]2 cases

Voice AI on the phone

AI answers calls and takes pickup orders

[B]5 cases

Voice AI at the drive-thru

AI takes spoken orders from customers in their cars

What the cases show

Drive-thru voice ordering had mixed results: McDonald's ended its test with IBM and later tried another system, and Taco Bell began rethinking where AI should take orders alone. The phone-ordering cases here are few and still running.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalMarketing and sales

Pricing

Set prices that protect margins and sell the stock

[A]4 cases

AI picks the markdowns

Discounts on clearance or soon-to-expire stock, so it sells before it is thrown away

[B]12 cases

AI sets or tests regular prices

Item prices, rents or buying prices worked out from demand and market data

What the cases show

All four retailers that used AI to pick markdowns kept it. AI for regular prices had mixed results: Amazon, Instacart and Greystar ended theirs after a regulator, a study or a lawsuit questioned what customers or tenants were charged, and Zillow closed its home-buying business after paying model-set prices it could not recover.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalMarketing and sales

Ads and published artwork

Make ads and artwork with less production effort

[A]11 cases

AI writes the promotional text

Ad copy, taglines, emails and trailer text drafted by AI

[B]4 cases

AI helps plan; people make the final work

Ideas, previews and package drafts before designers and filmmakers produce the final version

[C]12 cases

Generated images in the final work

AI pictures appear in the ad, poster, quiz or game that the audience sees

What the cases show

Most organizations that put AI-generated images in front of their audience withdrew or replaced them after complaints. AI-written copy mostly stayed, though two promotions were pulled. Those that used AI only for planning, with people making the final work, all kept going.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalMarketing and sales

AI voices and translation

Reach audiences in more languages and voices

[A]8 cases

AI translates written text

Manga, subtitles, product pages, listings and discussions in more languages

[B]4 cases

Synthetic voices speak to the audience

Dubbed anime, train announcements, radio presenters and lecture dubbing

What the cases show

Three of the four that put synthetic voices in front of listeners pulled back after complaints: Prime Video removed some anime dubs, ScotRail replaced its disputed AI announcer, and OFF Radio Kraków ended its AI presenters within a week. AI translation of written text mostly stayed in use; 11 bit studios had professionals redo AI translations left in its game.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalProduction and quality

Store checkout

Shorter queues and less staff time at the till

[A]7 cases

Keep the checkout and add AI

AI recognizes items, checks self-checkout scans or runs smart carts

[B]5 cases

Remove the checkout

Cameras and sensors record what shoppers take, and they pay on the way out

Working1
In progress1
Scaled back1
What the cases show

Aldi, Sainsbury's and Amazon removed checkout-free technology from grocery stores, while Konzum Plus and Żabka still run such stores. Retailers that added AI to existing checkouts or carts kept it in use or expanded it.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalProduction and quality

Facial recognition against store crime

Recognize known offenders when they enter a store

[A]2 cases

A limited trial with privacy assessments

A limited trial, assessed for privacy, before wider use

[B]4 cases

Installed across stores before any privacy review

Cameras compared every visitor's face with the store's own list

What the cases show

Privacy regulators ruled against the four retailers that installed facial recognition across stores before any privacy review, although a tribunal later overturned the Bunnings finding. New Zealand's Privacy Commissioner reviewed the Foodstuffs North Island trial and found its safeguards acceptable.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalProduction and quality

Police work

Help police investigate and respond to crime with limited staff

[A]6 cases

AI examines material police already have

Gunshot sounds, deepfake videos, phishing apps and online recruitment posts

[B]5 cases

AI helps with reports and information

Drafting reports, reading documents, gathering and summarizing information

[C]6 cases

AI predicts crime or flags people

Models pick patrol hotspots, high-risk people, suspect passengers or false reports

What the cases show

Every police force here that used AI to predict crime or flag people stopped, most after audits or reviews questioned whether it worked. Tools for material already in hand and for paperwork mostly stayed in use, though West Midlands Police's Copilot error shows their output still needs checking.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalProduction and quality

Police face recognition

Identify people in investigations and street checks

[A]3 cases

Check IDs against official records

Officers in the field compare a photo with ID-card or criminal records on a mobile device

[B]4 cases

Scan faces on street cameras

Cameras in public places compare passers-by with police watchlists

[C]4 cases

Search a database of internet photos

Officers upload a face to Clearview, which matches it against photos collected from the web

What the cases show

All four police forces that tried Clearview stopped, and privacy regulators found three of them in breach. Street-camera scanning had mixed results: courts stopped it in South Wales and Buenos Aires, while London kept its cameras. Matching faces against the state's own records continued in two of three cases.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalProduction and quality

Social services casework

Help caseworkers judge needs and handle more cases

What the cases show

None of the risk-scoring tools here is still in use. Note-taking and search tools mostly stayed; in Victoria, the privacy regulator ordered child-protection staff off generative AI after a caseworker used ChatGPT to draft a court report.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalProduction and quality

Clinical care

Give patients timely care with less routine work for clinicians

What the cases show

The three hospital projects built on a general advisor (MD Anderson, Rhön-Klinikum and Birmingham's Babylon service) all ended; two newer ones that check doctors' notes or suggest diagnoses in telemedicine report working. Narrow tools mostly stayed; Epsom and St Helier's ended when its pilot funding ran out. Note drafting with tools the hospital provided stayed in use; the one failure was a doctor using a public chatbot.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalProduction and quality

Teaching and exams

Support teaching and assessment with less staff time

[A]2 cases

AI helps mark answers

Grading against a rubric, with teachers checking

[B]12 cases

AI helps learning and lesson planning

Tutors that explain and set practice, teaching suggestions, AI textbooks

[C]5 cases

AI watches for cheating

AI-writing detectors and automated exam proctoring

What the cases show

Four of the five that used AI to watch for cheating dropped or restricted it, after doubts about accuracy, privacy or fairness. Marking with teachers checking, and tutoring, mostly stayed in use; Korea's AI textbooks lost their status as textbooks after one semester.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalLogistics and supply chain

Driverless vehicles

Move people and goods with fewer drivers

[A]12 cases

Driverless vehicles inside one site

Campuses, airports, ports, mines, warehouses and plants

[B]5 cases

Driverless delivery between places

Sidewalk robots, drones and driverless trucks carry goods to customers or stores

[C]5 cases

Driverless buses on public routes

Autonomous buses and shuttles tested for local passenger service

What the cases show

Every driverless bus service here on public routes ended or was suspended, often when funding, the supplier or passengers fell away. Inside closed sites such as ports, mines and airports, driverless vehicles mostly kept running. Of the five delivery services between places, three were stopped or cut back; driverless trucks on fixed routes kept running.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalLogistics and supply chain

Delivery and driver work

Organize delivery work efficiently

[A]7 cases

Algorithms plan routes and loads

Stop order, grouped orders and truck loading plans

[B]4 cases

Algorithms manage the workers

Shifts, delivery deadlines and account blocks for riders and drivers

What the cases show

Algorithms that decided riders' and drivers' shifts, deadlines or account access led to fines in Italy and the Netherlands, and Meituan loosened its delivery times after a press investigation. Algorithms that planned routes and loads stayed in use.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalLogistics and supply chain

Demand forecasting

Decide what to buy, make or invest in from forecasts

[A]8 cases

Forecasts feed routine ordering

Daily store orders, replenishment and production plans

[B]4 cases

Forecasts size promotions

Expected campaign sales set stock and ingredient orders

[C]3 cases

Forecasts guide property investments

Home purchase prices, new store sites and hotel deals

Working1
Stopped1
What the cases show

Forecasts that fed routine ordering and production stayed in use everywhere here. The two failures came where a forecast backed a large commitment: Zillow bought homes at model-set prices and closed the business, and Sushiro ran short of promoted items and received an advertising order.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalFinance, risk and legal

Fraud checks by public agencies

Find fraud with fewer manual checks

[A]5 cases

Score tax returns and employer contributions

A model ranks filings and companies for audit

[B]7 cases

Score individual welfare claimants

A model ranks people who receive benefits for investigation

What the cases show

Models that scored individual welfare claimants were stopped or challenged over bias in the Netherlands, France, Sweden and Denmark; the UK's DWP says its model for benefit advance requests works with human review of flagged cases. Models that scored tax returns and employer contributions in Belgium, France and Spain stayed in use, while an audit questioned the governance of Australia's expense-claim models.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalHuman resources

Hiring

Fill jobs faster with suitable people

[A]10 cases

AI handles hiring admin

Answering candidates, scheduling interviews, drafting job ads

[B]12 cases

AI scores or filters applicants

Résumé ranking, scores from games and video interviews, automatic rejection

What the cases show

Both ways mostly stayed in use, by the employers' own accounts. The three scoring tools that ended judged people on something other than the job: Amazon's learned to mark down women, iTutorGroup's rejected older applicants, and Rikunabi sold predictions of whether students would turn down job offers.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalIT and R&D

Training data for AI

Get the data to build and improve AI models

[A]3 cases

Use the company's own records and assets

Past production records, archives and content the company made itself

[B]4 cases

Generate training examples

Artificial defect images and simulated data made for training

[C]6 cases

Train on customers' photos, recordings or chats

Content customers created while using a service is reused to train models

In progress1
Scaled back1
What the cases show

Four of the six companies that trained models on customers' photos, recordings or chats faced regulators and had to pay, delete data or models, or shut the service. Generated training data and the companies' own records drew no such action; Lionsgate's studio-only video model ran into problems, with copyright questions unresolved.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalInternal work and knowledge management

Generative AI for staff

Let staff use generative AI in everyday work

[A]10 cases

The organization provides its own secured assistant

An internal assistant that keeps company data inside

[B]5 cases

Staff use public chatbots

Public services such as ChatGPT used for work

What the cases show

All five organizations whose staff used public chatbots for work stopped or restricted that use. Organizations that gave staff their own secured assistant mostly kept it; Societe Generale retired SoGPT after employees found it lagged commercial assistants.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalInternal work and knowledge management

News and publishing

Publish more with the same newsroom

[A]3 cases

Reporters gather the facts and AI helps

AI drafts from reporters' notes, suggests headlines and tags; people check before publication

[B]9 cases

AI produces whole pieces

Explainers, sports recaps, reviews and commentary with no reporter behind them

What the cases show

Seven of the nine publishers whose AI produced whole pieces withdrew, corrected or paused the work; Il Foglio ran its openly labelled AI edition for the planned month, and Network18 still publishes AI match reports under human supervision. Newsrooms where reporters gathered the facts and AI helped with drafts and tags kept the tools in use.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

GoalInternal work and knowledge management

Reports for clients and readers

Produce research and reports faster

[A]7 cases

AI prepares research for staff

Search, summaries and quotes pulled from documents for staff to use

[B]8 cases

AI drafts the finished report or article

Text that goes to clients or readers is written with AI

What the cases show

Seven of the eight that used AI to write text going to clients or readers had to withdraw or correct it, refund fees or answer a union arbitration; PwC reports its AI-drafted client findings worked. Firms that used AI to search and summarize research for their own staff kept it.

Line colorMost cases succeededMixed or still in progressMost cases failed or were scaled back

The cases were chosen by the editors from this library. The counts show these cases only and are not a survey.

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